Published in Small Business Marketing
At Marketing Eye we are regularly asked by clients " what social media platform should I use?" and "what sort of content do I put on my social accounts?"
Social Media is an important communication and engagement platform businesses should think about strategically. Each platform has a specific personality. All posts should be based on your audience, but businesses need to think about the way in which they deliver their information. Does your audience want to read an extensive study? Or would they prefer a humorous anecdote? We've translated each platform and given them an equivalent voice 'dress code' to make things simple.
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.