Items filtered by date: August 2016

Friday, 05 August 2016 07:25

Digital vs Traditional marketing

As digital marketing continues to grow, so too grows the politics in the marketing landscape.

Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.

These headlines keep cropping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.
Published in Marketing

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