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Creative marketers are in great demand. They hold the key to a successful marketing campaign.
Some marketers are just born creative and can come up with a creative campaign on the way to work. Other's like to spend their time being inspired by the environment in which they live in, or find the internet a great source for inspiration. Most creative concepts are usually seeded by a combination of multiple points of inspiration.
If you are looking for inspiration online, here are our top 15 websites we recommend creative marketers check out:
Some marketers are just born creative and can come up with a creative campaign on the way to work. Other's like to spend their time being inspired by the environment in which they live in, or find the internet a great source for inspiration. Most creative concepts are usually seeded by a combination of multiple points of inspiration.
If you are looking for inspiration online, here are our top 15 websites we recommend creative marketers check out:
Published in Marketing
Are consumers actually receptive to mobile adverts for a cheaper phone bill?
Unlockd, is an Melbourne-based mobile tech start-up just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Unlockd, is an Melbourne-based mobile tech start-up just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Published in Marketing
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As digital marketing continues to grow, so too grows the politics in the marketing landscape.
Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.
These headlines keep cropping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.
Big names in advertising agencies are proclaiming that digital marketers don't know what they're doing. Digital agencies and platforms are claiming that advertising and PR are dead.
These headlines keep cropping up and frankly, they're unhelpful for businesses trying to get their marketing right and they aren't helping marketing professionals to be the best they can be. The reality is that digital and traditional need to work together to solve today's marketing problems.
Published in Marketing
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There are so many things that entrepreneurs do right, and often it is for the world to see. Yet there are still some things that we don't quite get right. 2016 is going to be a huge year. There is so much in store and while we all focus on business, the Government has a few headaches not just with stimulating economic growth, but ISIS and climate change.
Published in Management
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The big picture is daunting, dangerous and daring - try it ** This blog is R-rated
Dec 09, 2015 Written by Mellissah Smith
Fuck it! Seriously, I know I just swore but that's exactly how I feel right now. We keep holding ourselves back in fear of something. Actually, everything. But where does that get you? Nowhere, that's where.
Published in Small Business Marketing
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The end of the year is neigh. It has come along for many of us, faster than we would have liked.
It seems, the older we get, the faster life passes us by. There really is no better reason to live life the best possible way we can.
It seems, the older we get, the faster life passes us by. There really is no better reason to live life the best possible way we can.
Published in Marketing
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For the past 4 days, I have been in rural North Queensland township of Charters Towers. The town has just over 6,000 people, but the catchment of its region extends to just over 12,000 and takes in neighbouring townships.
Published in Marketing
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The role that science, physics and creativity plays in marketing
Nov 12, 2015 Written by Mellissah Smith
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
Published in Marketing
What does Marketing Eye give you that other marketing firms don't?
Nov 08, 2015 Written by Mellissah Smith
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Published in Marketing
The countdown is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.
So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas? Here is your retail marketing “TO DO” list to help you decide.
So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas? Here is your retail marketing “TO DO” list to help you decide.
Published in Retail Marketing
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Why a Melbourne company is setting up an incubator in rural Queensland
Oct 12, 2015 Written by Mellissah Smith
If you have read this blog for a while, you may have realised that I am a country girl. I grew up in rural North Queensland in a small township called Charters Towers, just over an hour west of Townsville. It seems like a million years ago now, as I have been living in big cities for the past 20 years or so. I currently reside mostly in Melbourne and from there I have built a multi million dollar international business. What I have realised about business is that the more mature my business becomes, the more flexible I am with where I work from. It certainly has got me thinking about where in the world people can build successful businesses from and what are the hurdles that they must overcome if they are not located in a major city.
I've always been aware that I have all the things in life that are necessary to become successful; mentors, learning and development, financial stability, and a community... and the right mindset. But it wasn't always that way, and the first thing that you need to know about being successful is that you have to have the right mindset and belief that anything is possible. It takes so many parts to be successful, but I guess for most of us, it just starts with a dream.
I've always been aware that I have all the things in life that are necessary to become successful; mentors, learning and development, financial stability, and a community... and the right mindset. But it wasn't always that way, and the first thing that you need to know about being successful is that you have to have the right mindset and belief that anything is possible. It takes so many parts to be successful, but I guess for most of us, it just starts with a dream.
There is one thing that has stood out for Marketing Eye in Atlanta and that is our capability as branding experts to supersede much of what is designed locally and produce fresh, innovative and high impact brands that stand out.
Published in Marketing
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It's happened. I tell you... I dreamed about it but didn't really expect it would really happen. It did... and now I am chasing my tail.
The business is growing at a phenomenal rate. One that I am not exactly sure I can sustain, but as you would have it, I have been taught by a few great mentors along the way to implement a number of systems, invest in good technology and hire the best people. All of which I have done.
The business is growing at a phenomenal rate. One that I am not exactly sure I can sustain, but as you would have it, I have been taught by a few great mentors along the way to implement a number of systems, invest in good technology and hire the best people. All of which I have done.
Published in Marketing
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There is an abundance of marketers piling out of Colleges (Universities) around the world, having completed four years of arduous learning mostly from professors who may have never set foot in a significant corporation and held a position of CMO, Marketing Director, VP of Marketing or anything other that would give them the experience to show their students what it takes to be a marketer in today's world.
Published in Marketing
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Marketing Eye has hit a huge milestone. It's incredible the journey that we have taken over the past few years and where we are heading with a company that is so rich in possibility, that even I pinch myself.
When we expanded to the US, it was a half-arsed approach. We set up "part-time" and employed a few people who were left to their own devices after initial training to make it happen.
The biggest lesson we learned
When we expanded to the US, it was a half-arsed approach. We set up "part-time" and employed a few people who were left to their own devices after initial training to make it happen.
The biggest lesson we learned
Published in Management
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